Newborn gift
Heart-crafted journals that feel like home

Our Story

You know those moments when you see, hear, smell, taste, or feel something that instantly takes you back in time?

Moments that appear from nowhere and enfold you in heart-warming joy and pure love. It could be as simple as catching the scent of cinnamon and instantly picturing your Nana baking cookies, singing along to the radio. It could be seeing a photo of a toy you had when you were a child, and being able to feel it in your hands. It could be hearing a Christmas song in the supermarket and all the wonderful memories come flooding back. Those fleeting moments of physically feeling a past moment in time, that’s what Truly Amor is all about.

We’re a sentiment-first brand that freezes your most adored memories. Journals and keepsakes you’ll pass from generation to generation. Precious memories forever preserved and recorded so you can come back to them time and time again.

Nostalgia you can keep.


About the founder

Hey! I’m Martha.

Melbourne-based mum of two beautiful boys, lover of journals, notebooks, handwriting, and old book shops.

When my first baby was born in 2012, I started a list of every precious moment and memory. I couldn’t find a truly great baby journal, so I used my phone to note down every little detail of the first five years of his life. Of course, there’s not much room for creativity when you’re just tapping keys on your phone screen, plus I was worried about the possibility of losing the data, and so I found myself toying with the idea of creating my own baby journal. With 15 years of graphic design experience under my hat, I knew it was something I could confidently achieve, and so Truly Amor was born. 

Growing up, I spent countless hours wandering the dusty shelves of old book stores, lost in the stories and history. There’s just something about the smell, the feel of the paper, the tales held in the yellowing, well-read pages.

I wanted to capture the essence and heritage within the books and combine that with the contemporary, minimalist style that I have grown to love. The end result was a classics inspired book that speaks to my sentimental heart.  

One of the most special things about recording memories with Truly Amor is the preservation of handwriting. Handwriting is such a special, sentimental part of us all, and I love that my journals provide a space for that sentiment to be kept. Every page of my journals is carefully considered and full of helpful prompts to spark your memories and make your favourite moments last a lifetime. 

Heart-crafted and printed using quality materials that’ll safely carry your stories from birth to heirloom. Enjoy the journey.

Lots of love,