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About Truly Amor


Martha Vivian Founder Truly Amor
Martha Vivian, Founder of Truly Amor

Based in Melbourne, Australia, my vision was to create quality keepsake journals that stand the test of time. Journals that will be cherished and passed down from generation to generation. I’ve always loved writing in journals and enjoyed reading them after years have passed.

In 2012, after having my first child, I wanted to write every single memory down. I needed a place to write about all the beautiful moments and all the special times we had together. For 5 years, I wrote it all in my phone but I was worried I could lose it all so easily. I decided to make my own journal and being a graphic designer for over 15 years, it was so much fun to design something I was so passionate about.

 In 2019 I spent months designing the perfect book that could hold all the memories from pregnancy to when he was 18 years old. I enjoyed every minute and I knew when it was done that I had to share this with other parents. This is when I started on my new found journey and built the brand that is now Truly Amor.

I have a passion for books, design and writing, so this was the perfect road for me. Growing up, I spent hours and hours in book stores and derived a lot of my ideas for Truly Amor from classic book covers and designs. I have designed the Truly Amor journals with a mix of contemporary minimalist style and classic inspirations that I know won’t date in the years to come. 

I enjoy technology and especially how it can be used to connect us, but I absolutely love the personalised art of handwriting. To have a loved one's handwriting is so special to me and I hold every single card or letter I have so close to my heart.
I am an extremely sentimental person and this is what drives me to create new and exciting journals for everyone to enjoy.
Truly Amor doesn't feel like a business to me, It's a way for me to share these special journals with everyone. I love knowing that people will capture all the special moments now, even if they don't realise how truly special the book will become in years to come.

Every journal is designed using thoughtful prompts on every page, helping you to transfer all the wonderful memories from your heart to paper. I have made sure that each question has been carefully thought out and formulated to document all the important moments you wish would never end - the moments that pass so quickly.
Superior quality, and made to last a lifetime, these journals are made to be passed on to your loved ones for years to come. I am sure they will be cherished and become an heirloom for your family.

I hope you enjoy the journey of making connections between your thoughts, feelings and memories with your very own handwritten Truly Amor journal.

I hope you love it as much as I do!
Martha Vivian